Vidadance (pronounced "Vee-Dah-Dance") was launched in 2009 by me, David Venney. After 25 years working in Clarks with a passion for dance in my spare time I wanted to use that experience to create a revolutionary mens dance shoe.

The result is my "Vidas", which I source direct from factory and sell direct to customer so I can offer a high quality product at a very reasonable price.

This article from Jive Magazine has more of the story so far.